Tips To Be A Successful Entrepreneur - A number of young people today dream of becoming entrepreneurs. However, building a business is not easy. For that we need several references from those who are already successful. One of them is the owner of Bawadi Coffee, Teuku Dharul Bawadi.
This time, he gave some success tips for business people who want to start a new business. According to him, to start a business, the first thing to do is promote the branding, then determine the product.
"So to start our first business promotion first. My advice as a beginner is better for us to promote the branding rather than creating the product, ”he said during a conversation with him in Jakarta.
For Bawadi, product affairs are number two, but branding is the main force for running the new business. Because, by initiating communication activities with the aim of building and raising a brand or brands will get a response from the public.
"Because why after we compare through social media and others. Later there will be opinions from other people, for example there are deficiencies. So, branded first, then created the product, ”he said.
Start Marketing
After the product has been thought of in the minds of the business actor, the first thing that needs to be done is to start marketing. This can be started with the closest family and even neighbors first. After getting a positive response, then the market will be expanded.
"Do not take action, for example, direct mass production. that's where most of the SMEs fail. Actually we can start stap by stap better than directly, "he said.
This 30-year-old man also emphasized that the most important thing to start a business is to stick to principles. The principle that must be instilled first is honesty and trust. "Because to make all efforts if it is not honest it will not be built," he added.
Then no less important is the issue of appearance. "If we play abroad, for example, there are several events that I participate in. If we have a normal appearance, the people are less attractive. But in terms of appearance, if we can give more to others than appearances he will not question trivial things, "he explained.
Must Tawakal
And the most important thing is tawakal. Because without this, usually everything will not go as planned. "Actually, this is the first time without asking, and without tawakal it will not work," he concluded.
For information, Bawadi Coffee is an MSME actor who has succeeded in robbing to go international. Until now, there are eight countries of origin for export destinations including Malaysia, Singapore, Canada, China, Thailand, Brunei, Australia and India.
The sales turnover of Bawadi Coffee itself has now reached Rp. 600 million per month. This figure is equivalent to 20 times the initial capital to build a business which is only IDR 30 million.